SRG announces cost-cutting measures and abandonment of interruptive advertising
For the SRG leadership, the clear No to the No Billag initiative is not only a confirmation, but also a new beginning. It therefore announced reform packages on Sunday: In addition to the cost-cutting measures, these also include the abandonment of advertising for evening feature films and of texts without a link to an audio or video on the info-online pages.
SRG also wants to make its archive content available to private Swiss media providers, as the company announced in a communiqué after Sunday's vote. It will also continue to refrain from offering regional target-group-specific advertising, even if this were to become possible in the future for regulatory reasons.
SRG also declared its willingness to build up a national radio player together with other Swiss radio stations. And it said it was open to cooperation in operating the music stations Swiss Pop, Swiss Jazz and Swiss Classic.
Overall, SRG announced cost-cutting measures amounting to CHF 100 million due to the reduction in fees and the capping of revenues and falling advertising revenues. It will make savings and become more efficient in infrastructure, administration, technology, real estate, production processes and distribution.
SRG further stated that it would spend 50 percent of fee income on information. And it will further promote its commitment to domestic cultural production - especially film and series.
In addition, it is focusing on improving the digital offering in the future. To this end, it wants to build a multilingual platform that will allow audiences to access as many SRG productions as possible from all language regions, with the corresponding translation. (SDA)
