Gourmedia and Telebasel enter into comprehensive cooperation
Gourmedia, the publishers of the gastronomy guide "Basel geht aus!" and Telebasel cooperate and launch the "Basel geht aus" online platform on Telebasel.ch as well as a new show on Telebasel's TV program.
The new gastronomy guide "Basel geht aus - Online" on Telebasel.ch offers comprehensive information on restaurants in Basel, the countryside as well as southern Germany and Alsace. Like the magazine "Basel geht aus!", which has been a firm favourite with restaurant lovers in the region for twelve years. Online and on the Telebasel mobile app, the famous restaurant reviews are offered in addition to the familiar "Ranking", the usual "Basel goes out" sections. Picture spreads, videos, integration in Google Maps and a simple and fast search function complement the existing content.
The new online restaurant guide is presented by Telebasel in the Telebasel look of the regional news portal Telebasel.ch and is supplemented by the well-known gourmet temples from Telebasel "Kitchen Stars" in addition to the magazine's "Basel geht aus" restaurants. In this section, the recipes and videos of the top chefs as well as the Kitchen Stars broadcasts can be found.
On Saturday, December 2 at 11.50 a.m., "Basel geht aus - TV" will be launched, a new TV program that introduces the region to the restaurants from "Basel geht aus - Online". The program is produced by Telebasel and presents a gastronomic gem from the region every Saturday. In addition to the cuisine and cellar, the viewer gets to know the location, the ambience and the hosts.
"Gastronomy has always been one of the most important content topics at Telebasel," says Walter Liechti, sales manager and gastronomy enthusiast at Telebasel. "With a restaurant concept across all channels of very high quality, we now have, in addition to Kitchen Stars, our Friday cooking show with top regional chefs, also provides a broad platform from which we can bring regional restaurants closer to our users and viewers. Gourmedia is the ideal partner for us and we look forward to a long collaboration," Liechti continues.
The cross-media sweep does not stop at content production. The cooperation between Gourmedia AG and Telebasel also includes the marketing of advertising in the "Basel geht aus!" media. Telebasel takes over the marketing of the online and TV formats as well as the regional marketing of the print magazine "Basel geht aus!" together with Gourmedia.
