According to the report published on Thursday Survey 47 percent of voters are currently in favour of accepting the No Billag initiative. 37 percent are against it. 16 percent are undecided. 27 percent of those in favour hope to save money if the initiative is adopted, while a further 19 percent think the amount is too high. On the other hand, only 14 percent said they were dissatisfied with the programme as the reason for their vote in favour.
According to the survey, the pain threshold for the level of the Billag fee appears to be CHF 400 per year, with a fee of CHF 200 per year enjoying the highest level of approval among the population. The Swiss Media Association concluded in a statement on Thursday that the population would like to see a lower Billag fee, but is behind the SRG's core mandate.
The Swiss Media Association, which has always supported a fee-financed SRG, sees itself vindicated by the survey results. The SRG's offering is meaningful and useful where it complements the private media.