Will the NZZ soon discontinue its regional Sunday titles?

The newspapers Ostschweiz am Sonntag and Zentralschweiz am Sonntag could apparently soon fall victim to cost-cutting pressures.

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Following Tamedia's and Ringier's recent announcements of drastic cost-cutting measures in their editorial departments, the red pencil could now also be applied to the NZZ. Schweiz am Wochenende bases its assumption that the two regional Sunday newspapers Zentralschweiz am Sonntag and Ostschweiz am Sonntag could soon be discontinued on statements by employees of the St. Galler Tagblatt and the Luzerner Zeitung. According to these, the management had increasingly pointed out the poor earnings situation in internal communications. This would prepare the ground for cost-cutting measures, suspects a member of the editorial staff. An information event in mid-September could provide clarity on the future of the two titles.

NZZ itself is keeping a low profile about possible savings victims. Spokeswoman Myriam Käser tells Schweiz am Sonntag that the company is constantly examining how it can "best adapt to the changed market conditions". "In this context, a whole range of possible measures are under discussion." However, "none of them is ready to be announced.

Zentralschweiz am Sonntag was Launched in 2008 and underwent a comprehensive relaunch in 2016 (Werbewoche.ch reported). The Ostschweiz am Sonntag appeared first in March 2013 (Werbewoche.ch reported). In March 2017, the NZZ Media Group communicated a revision of the regional Sunday titles (Werbewoche.ch reported) - the canton of Thurgau, among others, received its own edition. (hae)

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