20 Minuten Friday and Ronja Furrer launch model casting
With "New Face by Ronja Furrer" 20 Minuten Friday launches a casting together with the Swiss model. The winner will appear on the Friday cover and will be accompanied by Ronja on her way into the modeling world.
"The cooperation with Ronja is an absolute stroke of luck for us," says Friday's editorial director Kerstin Netsch. "Friday and Ronja already have a long history. She was already a model in our first issue, and we have always followed her career editorially. She can now contribute her many experiences and coach the up-and-coming talents."
The coaching by the internationally renowned Swiss model is therefore also the main focus of "New Face by Ronja Furrer". Ronja Furrer explains: "For me, this project is a matter of the heart. I was very young when I started modeling, and I would have liked to have someone by my side back then."
It is not intended to be one of the usual casting shows, but rather to reflect the reality of the model business. The winner will be chosen by an international jury, including Friday's editorial director Kerstin Netsch, and will appear on the cover of Friday, with additional step-by-step support from Ronja Furrer.
"New Face by Ronja Furrer" launches on Friday, August 11, 2017, kicking off with the Friday edition of Tomorrow in 66 H&M stores in German-speaking Switzerland. H&M is a partner of the project alongside Samsung.
