250 prominent guests from business, politics and media celebrated on Wednesday evening (click here for the picture gallery), the grand opening of the new location of Ringier Axel Springer Switzerland and Admeira as well as the 50th birthday of the TV magazine Tele.
The interior construction of the new media center took eight months. The premises extend over three floors and around 11,000 square metres. They were designed precisely to meet the needs of the two companies, according to a statement. Special highlights: The deliberate use of colours. The Admeira premises are completely in the corporate design. Individual rooms are modelled on the style of the media titles managed. The colour concept for the RASCH premises was developed by the artist Shirana Shahbazi. In addition, selected works from the Ringier art collection are exhibited in all lounges and meeting rooms of the Media Park.
The Media Park also has a lot to offer in other respects: In addition to the independently operated restaurant "not guilty" on the ground floor, there is a selected range of products from the bakery "Kleiner" in the large lounge on the first floor. Since May, the "Chinderstern" daycare center has been open on the ground floor, and in the coming days the in-house fitness center will also be available for use free of charge by employees of Ringier Axel Springer Schweiz, Ringier and Admeira.
Collaboration takes center stage
"The new office space in the Media Park, with its open-space workplaces and many informal meeting areas, is entirely geared towards collaboration. This is the basis for driving forward the digitization of our brands and the development of new approaches and solutions for the advertising market," is how Marc Walder, Chairman of the Board of Directors of Ringier Axel Springer Switzerland and Chairman of the Board of Directors of Admeira, summarized the importance of the Media Park for the two companies at the Grand Opening.
Ralph Büchi, CEO Ringier Axel Springer Switzerland, adds: "With the Media Park, we have created one of the most modern media centers in Switzerland. The modern and creative environment offers RASCH optimal development opportunities and will help us to implement our ideas and goals to strengthen our core business, publishing, and our digital business even faster."
"For our sales staff in particular, it is a great enrichment that the various teams are united in one place. The open and attractively designed office space in the Media Park promotes new forms of collaboration with each other, but also with our customers and partners," emphasises Arne Bergmann, Chief Sales Officer of Admeira.
TV legends guide us through Swiss television history
In the TV guide segment, RASCH covers almost one hundred percent of the Swiss market. Tele is by far the most successful TV guide in the portfolio. The success story began in 1967 - with no end in sight. This is proven not least by the more than 360,000 readers. To celebrate the anniversary, a multimedia journey through time was staged in the entrance area of the Media Park, taking in the most important stages of Swiss television history and the corresponding reporting by Tele. Presenter Sandra Studer and comedian Claudio Zuccolini led the show; well-known TV faces such as Viktor Giacobbo and Rainer Maria Salzgeber acted as protagonists.