Grand Opening Media Park and 50 Years of Tele

250 prominent guests from business, politics and media celebrated on Wednesday evening (click here for the picture gallery), the grand opening of the new Ringier Axel Springer Schweiz and Admeira site, and the 50th birthday of the TV magazine Tele.

The interior construction of the new media center took eight months. The premises extend over three floors and around 11,000 square meters. They were designed to precisely fit the needs of the two companies, according to a statement. Special highlights: The deliberate use of colors. The Admeira premises are completely in the corporate design. Individual rooms are based on the style of the media titles managed. The color concept for the RASCH premises was developed by artist Shirana Shahbazi. In addition, selected works from the Ringier art collection are exhibited in all lounges and meeting rooms of the Media Park.

The Media Park also has a lot to offer in other respects: In addition to the independently operated restaurant "not guilty" on the first floor, there is a selected range of products from the bakery "Kleiner" in the large lounge on the second floor. Since May, the "Chinderstern" daycare center has been open on the first floor, and in the coming days the in-house fitness center will also be available for use free of charge by employees of Ringier Axel Springer Schweiz, Ringier and Admeira.

Collaboration is at the center

"The new office space in the Media Park, with its open-space workstations and many informal meeting areas, is entirely geared toward collaboration. This is the basis for driving forward the digitization of our brands and developing new approaches and solutions for the advertising market," is how Marc Walder, Chairman of the Board of Directors of Ringier Axel Springer Switzerland and Chairman of the Board of Directors of Admeira, summed up the importance of the Media Park for the two companies at the Grand Opening.

Ralph Büchi, CEO Ringier Axel Springer Switzerland, adds: "With the Media Park, we have created one of the most modern media centers in Switzerland. The modern and creative environment offers RASCH optimal development opportunities and will help us to implement our ideas and goals to strengthen our core business, publishing, and our digital business even faster."

"For our sales staff in particular, it is a great enrichment to have the various teams united in one place. The open and attractively designed office space in the Media Park promotes new forms of collaboration with each other, but also with our customers and partners," emphasizes Arne Bergmann, Chief Sales Officer at Admeira.

TV legends guide through Swiss television history

In the TV guide sector, RASCH covers almost one hundred percent of the Swiss market. Tele is by far the most successful program guide in the portfolio. The success story began in 1967 - with no end in sight. This is proven not least by the more than 360,000 readers. For the anniversary celebration, a multimedia time travel through the most important stages of Swiss television history and the corresponding reporting of Tele was staged in the entrance area of the Media Park. Presenter Sandra Studer and comedian Claudio Zuccolini led the show; well-known TV faces such as Viktor Giacobbo and Rainer Maria Salzgeber acted as protagonists.