The oldest intern in Switzerland has started work

What actually happened to the campaign of the Lucerne agency Rocket, which was looking for an Ü65 trainee? We found the answer on Blick.ch.

Bildschirmfoto 2017-04-07 um 08.37.57

In January, the job advertisement and the associated PR campaign not only caused on Werbewoche.ch for a sensation, but also outside the trade media. The young creative team from Lucerne is looking for an intern in Account Coordination - the minimum age was 65.

A video recently published on Blick.ch shows that this was not a PR stunt. The 65-year-old Livio Arfini started work in April as agreed and will now complete an internship lasting until June. (hae)

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