Eastern Switzerland goes cross-media

Radio FM1 and the online portal FM1Today are launching Switzerland's first combined offer for radio and online advertising.

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With the new offer, advertisers can reach their target audience cross-medially in the simplest way and at an attractive price. The new "Double FM1 Packages" with broadcast from January 2017 can be booked now.

Radio and online complement each other ideally: Radio attracts a high level of attention to the core messages of an advertising campaign among the target group of 25 to 45 year olds, while online adds visual and background information and enables interaction with customers. Together, the two media form a very strong emotional team. The sister media Radio FM1 and FM1Today have therefore developed a new offer for Eastern Switzerland that combines radio and online advertising. The "Double FM1 Packages" can be booked in various performance levels and are characterized by a very attractive price/performance ratio.

André Moesch, Head of Electronic Media Eastern Switzerland at the NZZ Media Group, is convinced of the new offer: "Here, 1 + 1 doesn't give 2, but 3. Radio and online reinforce each other." To make it easier for regional customers to enter the cross-media advertising world, the integrated production of radio and online advertising media can also be booked.

The new "Double FM1 Packages" can be booked immediately with the marketing company OAW AG. The advertising will be broadcast from January 2017.

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