Tamedia and Diogenes launch follow-up novel

Anyone who misses an episode can conveniently read it in the 20-minute e-paper or at 20min.ch/dertrick. "In a time of fascination for the digital world, it is also important to cultivate the special value of the printed word," says Pietro Supino, publisher and Chairman of the Board of Tamedia. "The true richness lies in the juxtaposition of possibilities and in diversity. The follow-up novel in 20 Minuten can be seen as a newly conceived form of cultural promotion, and I'm pleased that the idea has developed into a joint project."

"The Trick" is the story about lost and regained illusions around the rabbi's son Mosche Goldenhirsch. Once he was "the Great Zabbatini" who enjoyed success in Berlin in 1939, today he is a grumpy old man in Los Angeles who has lost faith in the magic of life. Until he is visited by a young boy who wants to use magic to prevent his parents' divorce. A truly magical book, for whose film rights Hollywood is already interested.

"The information we consume every day makes it hard to focus on anything. We wanted to counter this modern behavior with something. For twenty minutes every day, forget everything and give readers a great story - that was our joint idea. Emanuel Bergmann's "The Trick" is a novel that touched me, and I hope a few others feel the same way," says Philipp Keel, Diogenes publisher.

Marco Boselli, Editor-in-Chief of 20 Minuten, adds: "Doing things that surprise - that has always been part of 20 Minuten's success story. In this sense, I'm looking forward to Switzerland's most innovative media brand reviving the almost forgotten tradition of the serialized novel."

The collaboration between Tamedia and Diogenes is accompanied by a campaign designed to inspire readers. Sayings such as "Finally read a book again, that's the trick" or "You should never miss a good story, that's the trick" accompany the joint campaign of the commuter newspaper 20 Minuten and Diogenes.