NZZ Media Group acquires a stake in Zulu5
The digital advertising marketing company Audienzz of the NZZ Media Group strengthens its advertising monitoring expertise and acquires a stake in the technology startup Zulu5, a provider in the field of digital advertising monitoring and quality assurance.
Audienzz is a new shareholder of Zulu5. The young company has developed a unique technology to monitor digitally played advertising and thus increase transparency and quality in the digital advertising market. With this investment, Audienzz secures the exclusive marketing license for Switzerland.
The investment complements the existing offerings of Audienzz, the digital advertising marketing company founded in 2016. With Zulu5, Audienzz is strengthening its position in programmatic advertising buying in particular. Remo Baumeler, Managing Director of Audienzz: "Thanks to the investment, we can now offer our clients innovative products to independently monitor the quality and transparency of their digital advertising campaigns."
Zulu5 checks websites for borderline content and thus prevents the improper distribution of advertising on such websites. In addition to this core product, Zulu5 offers its customers analyses on trends and developments in the digital market as well as market analyses on the success of their own campaigns and on the competition. Andreas Gysler, CEO of Zulu5: "I'm looking forward to working with Audienzz and I'm sure that both sides will benefit from the knowledge and technology transfer and that together we will drive Zulu5's international expansion."
