UPC Cablecom is now just called UPC

The Austria/Switzerland regional organization of UPC and UPC Cablecom has existed since mid-2014. In December last year, CEO Eric Tveter announced the rebranding of this organization. As of Wednesday, the "Cablecom" is history at UPC Cablecom. Now the company appears in Switzerland, just as in Austria, with the name UPC. CEO Eric Tveter: "As of today, we are now also UPC in Switzerland and appear under the same name in both countries. We see ourselves as an international company that stands for customer focus, good service, innovation, exciting entertainment and the fastest nationwide Internet."

At the same time, there is a new brand identity with a new, colored logo. This logo will also be introduced in Austria in the coming months. Along with the new brand, UPC is launching UPC News TV in Switzerland - its own infotainment program that has been broadcast in Austria for nine years.

UPC News TV - international concept in new branding

Together with the new brand, UPC is launching its own infotainment program UPC News TV in Switzerland. The magazine, hosted by Sandra Zotti, has existed in Austria for nine years and will now be broadcast weekly in both countries. In Switzerland, the show can initially be seen on the TV25 and StarTV channels. In Austria, the show will continue with a new concept and new TV studio on UPC's own info channel and the channels W24, SIXX Austria, WNTV and Tirol. UPC News TV is also available online.

In addition to the world of UPC, the cross-national magazine also takes a look at the national and international telecom and media scene, brings news from the multimedia world, highlights current technical developments and reports on various events. Eric Tveter: "With UPC News TV, we provide insights into the company that are not otherwise available in this form. We show the people behind the company and how products find their way onto the market. Reports on events, film tips and expert discussions make the program even more exciting. I'm very pleased to be able to receive UPC News TV in Switzerland now."