New Advertising Week format: Industry reports
Werbewoche is now offering a new format, the Werbewoche industry report. And Werbewoche will also be making some changes in the near future.
The industry report is a new, 16-page special publication that will be published six times a year under the Werbewoche label and will highlight various sections of our industry.
Our aim is not to record the status quo in the respective segment, but to outline visions for the near future and present groundbreaking practical examples to inspire you in your day-to-day business. Thought leaders, trendsetters and important representatives of the relevant industry segment - both nationally and internationally - have their say in the industry report.
The first industry report on marketing will be published on February 26 and will be sent to all subscribers together with Werbewoche 4/2016. In this issue, for example, you can read an article by Mirko Kaminski on the topic of storydoing and an interview with the author and leading international expert in marketing brain research Hans-Georg Häusel.
Following:
Industry Report Digital
April 15; with Advertising Week 7/2016
Advertising industry report
May 27; to the day of advertising with the
"Advertising Week Advertiser of the Year 2016"
Content marketing industry report
July 15; with Advertising Week 12/2016
Industry Report Direct
November 18; with Advertising Week 19/2016
Industry Report Industry Balance Sheet
December 16; with Advertising Week 21/2016
In addition to Werbewoche, the industry reports offer our subscribers a concise overview of the current status in the relevant industry segment and give advertisers the opportunity to address very specific target groups. The industry reports can also be ordered separately by non-subscribers. Please send your orders to f.heinrich@werbewoche.ch.
You would like to work as Advertiser be represented in the industry report? You can find all info here.
Advertising week: Relaunch
In addition, the first four industry reports offer you a foretaste of what the new print edition of Werbewoche will look like after our summer break. We are currently working on a relaunch of Werbewoche, which will be available in a new format, new look and with new content in print and digital from August 19. We won't reveal any more at this point. Only this: You can be very excited.
Anne-Friederike Heinrich, Editor-in-Chief Werbewoche
