Mediapulse: Franz Bürgi becomes new Managing Director

Franz Bürgi is to become the new Managing Director of Mediapulse. The 53-year-old electrical engineer with management experience will take over the management of the national institution for radio and TV research as of November 01, 2015.

The Board of Directors of Mediapulse appoints Franz Bürgi to manage the company. The graduate electrical engineer ETH with Executive MBA from the University of St. Gallen will join the company on November 01, 2015. Until he takes up his position, Franziska von Weissenfluh Stäheli, Chairman of the Board of Directors of Mediapulse AG, will lead the Executive Board as Delegate of the Board of Directors.

Franz Bürgi has a broad range of management experience in the IT, telecommunications, media and energy sectors, according to the statement. The Berne native from Oppligen in the Aare Valley has held positions at Swisscom (Multinational Corporations division), Espace Media Groupe (CIO, member of the Executive Board) and BKW, where Bürgi was a member of the Energy Switzerland division management and managing director of BKW's subsidiary for new renewable energies, Sol-E Suisse. Currently, the passionate sailor and hobby musician heads the Energy business unit of Schneider Electric Switzerland.

Franziska von Weissenfluh Stäheli, Chairman of the Board of Directors, has high expectations of Bürgi's commitment: "Mediapulse must now face the challenges of the digital transformation and the increased demands of our clientele. To this end, we have revised and optimized our strategy as well as our structures and processes in recent months. In Franz Bürgi, we have chosen a proven leader as Managing Director of Mediapulse, who will represent our company to the outside world as a strong communicator and drive the necessary innovation processes internally with prudence and foresight."

von Weissenfluh Stäheli does not see the fact that Franz Bürgi has only limited experience in the TV and radio industry as a disadvantage: "Mediapulse does not need an industry intimate, but rather an analytical and technology-savvy team leader with entrepreneurial skills and extensive experience in managing complex projects. With Franz Bürgi, we are strengthening the basis of trust with our numerous stakeholders and clients and thus also underlining our independence in the field of modern usage research!"

More articles on the topic