The existing contracts have therefore been extended by several years. Goldbach has been marketing the advertising space of the private channel 3+ since 2011. The channels 4+ and 5+, which were founded in 2012 and 2014 respectively, are also marketed under the aegis of Goldbach.
For Alexander Duphorn, CEO of Goldbach Media, the Swiss TV channels 3+, 4+ and 5+ offer important added value for advertisers: "In our day-to-day business, we sense that advertisers appreciate the opportunities offered by placing spots in programming dominated by Swiss content. The channels of the 3 Plus Group offer everything that interests the Swiss audience: exciting films and series, fascinating documentaries and innovative in-house productions with great entertainment value".
Dominik Kaiser, CEO of 3 Plus Group, also looks forward to the contract extension with confidence: "We are very pleased to extend our previously successful cooperation with Goldbach Media. We are certain that this long-standing partnership will continue to lead to increasing sales for the three largest Swiss private broadcasters." (pd/SDA)