Goldbach continues to market 3 Plus Group
The advertising spaces of the TV stations of the 3 Plus Group will continue to be marketed by Goldbach Media. Both parties have agreed to an early extension of the successful cooperation, a Goldbach communiqué said on Thursday.
The existing contracts had therefore been extended by several years. Goldbach has already been marketing the advertising space of the private channel 3+ since 2011. Also under the aegis of Goldbach is the marketing of the channels 4+ and 5+, which were founded in 2012 and 2014 respectively.
For Alexander Duphorn, CEO Goldbach Media, the Swiss TV channels 3+, 4+ and 5+ offer important added value for advertisers: "In our day-to-day business, we sense that advertisers appreciate the opportunities offered by placing spots in programming dominated by Swiss content. The channels of the 3 Plus Group offer everything that interests the Swiss audience: exciting films and series, fascinating documentaries, and innovative in-house productions with great entertainment value."
Dominik Kaiser, CEO of 3 Plus Group, also looks forward to the contract extension with confidence: "We are very pleased to extend our previously successful collaboration with Goldbach Media. We are certain that this long-standing partnership will continue to lead to increasing revenues for Switzerland's three largest private broadcasters." (pd/SDA)
