Alfons Spirig new major shareholder of Radio Central and Sunshine Radio

Alfons Spirig has taken over the radio shares of Triner Medien Holding and now owns around 90 percent of the shares in Radio Central and Sunshine.

The share purchase is related to the succession plan of the publisher of the Boten der Urschweiz, Hugo Triner, who wanted to hand over the strategic co-responsibility for the two radios with his retirement and enable clear majority conditions.


In 1989, Hugo Triner founded Radio Schwyz together with other local newspaper publishers from Schwyz. The name was taken over by the initiators of a competing project, who had also applied for the license. They were integrated as minority shareholders. Alfons Spirig, who had already played a decisive role in the development of Radio Sunshine as editor-in-chief five years earlier, was chosen as managing director. Although Radio Central was the last radio station in Central Switzerland to start, Alfons Spirig and his motivated team succeeded in becoming the radio station with the largest audience in Central Switzerland. Success factors were an attractive music and information concept, many long-term employees, the expansion of the broadcast area and the name change. In 2012, Bakom commissioned a study that certified Radio Central as the most regional radio station, i.e. with the most regional content. In the process, 38 radios were examined for their regionality. In 2002, Radio Central bought Radio Eviva. In 2012, Radio Sunshine was acquired, which resulted in the sale of Radio Eviva due to the RTV law. Today, Radio Central and Radio Sunshine employ around 47 people working in the main studio in Rotkreuz and in Lucerne. Radio Central reaches around 210,000 listeners daily, Radio Sunshine 115,000. Radio Central is the fourth largest local radio station in Switzerland.

In the future, Hugo Triner will concentrate on the board of directors of his traditional companies (newspaper and printing house) or the presidency of the Triner Media Foundation. Before the sale, he had held around 40 percent of the shares in Radio Central and Sunshine, the same as Alfons Spirig.


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