The management of the largest online provider of gifts, home accessories and lifestyle products in Switzerland Geschenkidee.ch is passing into experienced hands, according to a statement: Maud Hoffmann will take over as managing director at the beginning of August 2015. She has been head of e-commerce Melectronics.ch since 2009. Prior to that, she held various positions in online retail for several years. Among other things, from 2007 to 2009 as Business Development Manager at Apple.
Thomas Kaiser, CEO Ringier Digital: "Maud Hoffmann is an accomplished e-commerce expert and brings experience from a wide range of sectors. With her expertise, she will drive the Geschenkidee.ch, Ideecadeau.ch and Parfumidee.ch platforms forward."
Patrick Strumpf has been responsible for Geschenkidee.ch since March 2011. In summer 2013, the portfolio was expanded under his leadership with parfumidee.ch. In the meantime, parfumidee.ch is the largest Swiss online provider of perfume, cosmetics, care and make-up products. Strumpf takes the opportunity to participate in a medium-sized trading company as part of a succession plan. He will therefore leave geschenkidee.ch at the end of May 2015.
Until Maud Hoffmann takes up her post, the company will be led on an interim basis by Kilian Kämpfen, Chief Business Development Ringier Digital.