The Südostschweiz media family is complete
On Tuesday, March 24, TV Südostschweiz will broadcast for the first time under a new name, thus completing the Südostschweiz media family, which also includes the newspaper, radio and online presence.
Following the successful launch of the new Südostschweiz daily newspaper in January (Werbewoche.ch reported) was followed by Radio Südostschweiz on February 17, and a few days ago the first version of the new news portal went online. Now TV Südostschweiz joins the fourth and final medium in the Südostschweiz media family.
The Südostschweiz media family
Together, the four media broadcast from the new media building on Sommeraustrasse in Chur. At the convergent newsdesk, current topics and events are processed, researched and prepared for publication. Each of the media uses its strengths in a targeted manner. Radio and online focus on speed, TV puts the news in the right perspective in the evening, and the newspaper delves deeper into the events and contains well-researched, high-quality background reports. In this way, Somedia - to which all four media belong - is responding to the new usage behavior of media consumers. In the future, it will not matter where one is or which medium is consumed. The aim of the media family is to accompany its listeners, readers, subscribers, TV viewers and online users through their everyday lives at all times in an informative and entertaining way.
The merger to create a single media brand is the starting signal for future innovative projects. In a few weeks, for example, the online portal will appear in an expanded version and a new tablet app will be launched for mobile users. TV will not only broadcast in HD from May, but will also expand its news program to around 30 minutes, and will also become a radio studio in the fall.
