The magazine has a circulation of 38'000 copies and will reach 72'000 readers in the Biel, Seeland and Bernese Jura regions, according to the statement. The publishing magazine appears nine times a year and contains both changing key topics and recurring sections. With its special XXL format on bright white preprint paper in newsprint, the new magazine is intended to provide an attractive vessel for readers and advertisers.
A magazine is like an open window with a view of inspiring topics such as food, education, travel, fashion and sports. The Extra makers want to surprise their audience with pictures and texts about the beautiful sides of life. In this way, they also want to achieve a high affinity with the younger readership. Integrated into the new magazine are the previous, mono-thematic newspaper supplements Energy, Building & Living, Economy & Business Cycle, and the seasonal topics.
The layout was created by Inédit Publications SA in Lausanne, a company specializing in magazine journalism. It emphasizes an appealing presentation, generous images and a clear structuring of the content. The current issue includes, among others, the focus on spring with the topics "Urban Gardening is more than a buzzword", "Aquariums are a world in miniature", "Hiking is fun even without GPS". The well-known Biel chef Philippe Berthoud presents his personal hamburger recipe in his permanent extra section. Berthoud also takes up menu suggestions and cooking problems from readers.
Reto Bertschi, a technology specialist from the canton of Zeeland, writes about smartwatches in his blog. In the "Fashion + Style" section, the young Biel fashion label Ramò is presented. On the "Nature + Environment" page, experts reveal how to get help with a home renovation. An overview of the open-air season in Seeland and a natural history walk through Neuchâtel round off the first issue. Extra can also be read free of charge on the websites of the two daily newspapers.