Twitter enters advertising partnership with Flipboard and Yahoo
The online network Twitter is dovetailing its advertising offerings with other services. Advertising campaigns on Twitter can in future also be extended to the reading app Flipboard and to Yahoo services in Japan, Twitter announced on Tuesday.
The advertisements ("Promoted Tweet") look so similar to regular tweets on Twitter. The ads will also be displayed on partner services in the future.
Twitter manager Ameet Ranadive wrote that Flipboard and Yahoo Japan are the first partners to spread Twitter advertising further. For companies, this could make advertising on Twitter more attractive because more users will see the ads. (SDA)
