Mediaschneider starts 2015 with new CEO

As of January 1, 2015, Urs Schneider, owner and founder of the 3rd largest Swiss media agency, has handed over the management of the company to Manfred Strobl. The new CEO has more than 20 years of international marketing and sales experience.

For the past 10 years, Manfred Strobl has managed the business of Optimedia Frankfurt as well as the Omnicom Media Group (OMD, PHD and Rightcallmedia) for Switzerland. Together with Claudia Mühlebach, a long-standing member of the Executive Board and now in an expanded role as COO, Manfred Strobl will lead Mediaschneider into the future. "It is great to be the new CEO of Mediaschneider. Urs Schneider's footsteps are very big, so I am extremely honored that he has placed his trust in me. Leading an agency with such a unique reputation, an immense foothold in the Swiss market and long-standing loyal customer relationships into the future is both an opportunity and a challenge - and I'm looking forward to it," says Manfred Strobl about his new position.

Urs Schneider carefully planned and implemented the change at the helm of his company. His successor joined the company back in October 2014 and has since been trained in all areas of the group. "Mediaschneider is characterized by qualitatively outstanding performance and proves that we will not stand still in the future. Manfred Strobl as the new CEO will bring new input as well as his vast experience - this is the ideal start to the new era of Mediaschneider," explains Urs Schneider. He will continue to be available to the agency as Chairman of the Board of Directors and in other board mandates within the Mediaschneider Group. He will use his capacity to cultivate long-standing relationships with clients and the media, personally support the team in strategic matters, pursue interesting topics of research and professional training, and drive the further development of the Mediaschneider Group.

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