Time Out launches Swiss edition
33 million users in 67 cities and 37 countries have been reached by the city guide Time Out so far. A Swiss online platform in English is now also being launched for locals and travelers - a German version is being planned.
Founded in London in 1968, the title is now present in cities such as New York, Shanghai, Hong Kong, Moscow, Singapore, Amsterdam and Dubai. More than one million events and venues are listed on the international platform. The idea of the creators is to offer an exciting mix of local and global leisure tips.
Among the authors of Time Out Switzerland include Katharina Blansjaar (former head of the lifestyle section of NZZ am Sonntag and book author), Caroline Bishop (wrote for the Guardian, The Daily Telegraph, National Geographic Traveller) and Peter Carty (wrote for GQ, Esquire, The Independent, The Financial Times and was travel editor at Time Out London for four years).
"Inspiration, information, entertainment and credibility - these are the keywords for which Time Out stands. The platform also has a responsive design and is ideal for use via smartphone or tablet PC," explains Celeste Neill, who is responsible for the Swiss market launch with the agency she runs, Ripley & Jones. The trained journalist most recently worked as content manager for Switzerland and Zurich Tourism, among others. Tim Arthur, Global CEO of the Time Out Group, also sees the Swiss market entry as important: "I am very excited about the launch of Time Out Switzerland on the global Time Out platform. This is a significant step for our company as we continue to expand in both the U.S. and Europe."
Time Out Switzerland will focus on the cities of Basel, Bern, Geneva, Lausanne, Lugano and Zurich, as well as on the most important winter sports resorts. Existing advertising partners include Switzerland Tourism, Davos Klosters and the perfumery chain Marionnaud, for which Time Out developed the "City Tip" in its customer magazine.
