Leo Burnett: Mastering the day with Emmi Aktifit
Leo Burnett was commissioned to create a brand identity for Emmi Aktifit based on a new central idea. For this purpose, the agency took up a current and relevant topic: the growing challenges of our everyday life.
Those who start with the right nutrition get through the day more easily. Aktifit is designed to support the immune system, according to the press release. Under the campaign slogan "Aktifit. And your day can come." the first two motifs will be used as posters, ads and also as banners at the campaign launch.
Responsible at Emmi Switzerland: Nicole Grond (Global Category Head), Jolanda Vögeli (Group Brand Manager Wellbeing), Daniel Strobel (Senior Brand Manager), Marina Niederberger (Brand Manager). Responsible at Leo Burnett: Axel Eckstein (ECD), Martin Arnold (text), Pascal Herzog (art direction), Ilija Gautschi (graphics), Annika Seidel, Aline Litchenhaus (consulting), Suzana Kovacevic (art buying). Photography: Hans Starck, Image Editing: Pop Postproduction.
