Kidy Swissfamily and Big Spick become Familien Spick

The family magazines Kidy Swissfamily and Big Spick, published by Künzler Bachmann in St.Gallen, are to be merged into a joint publication. The resulting magazine is called Familien Spick and will be published six times a year in German and French.

It will be available for purchase for the first time in September. A family magazine and a fathers' magazine are combined to form Familien Spick, a magazine for committed parents, grandparents, godparents, educators and other interested readers. With a circulation of around 62'000 copies, Familien Spick is available by subscription and at newsstands. The new magazine will combine the best of the previous titles Kidy Swissfamily and Big Spick. "With a mix of entertainment, advice topics and practical tips, we want to be a source of inspiration in everyday family life and provide valuable suggestions," says publisher Max Künzler about the new launch. The range of topics extends from school, education, health and nutrition to lifestyle, culture, sport and leisure. Portraits, reports, interviews, specialist texts and various columns by guest authors are intended to ensure a varied reading experience.


Kidy Swissfamily has built up a loyal readership in its 15 years of existence. The first father magazine in Switzerland, Big Spick, has established itself as a brand within two years. With the merger of the two magazines, it is now possible, according to the press release, to combine the strengths of the publishing house and the editorial team and thus to offer the readership and advertisers even more. With over 100 pages, Familien Spick will be considerably more comprehensive than its predecessor magazines and will be published six times a year. A French-language edition will contain a summary of the most important topics from the magazine.

The web portal remains in place. In addition to the printed magazine, mixed news, tips, competitions and much more about the family are published here on an ongoing basis.

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