Street Parade breaks the million barrier
AZ Medien's family of TV stations breaks the sound barrier of one million viewers per day and achieves high market shares during the live broadcast of the Street Parade 2014.
1,047,332 people tuned in to the programs of AZ Medien's TV station family on Saturday, August 02, 2014. For the first time, the TV stations Tele Züri, Tele M1, Tele Bärn and TV24 reached more than one million viewers in German-speaking Switzerland on a single day (reach age 3+ / 24 hours: TeleZüri: 441,739 persons; Tele M1: 230,345 persons; TeleBärn: 211,299 persons; TV24: 163,949 persons). The overall market share (age 3+ / German Switzerland / 24 hours) was 3.13 percent - the best figure for the AZ Medien TV station family since the introduction of the Kantar system, according to a statement. The basis for this new record value was formed by the broadcasts from the 2014 Street Parade, which were aired on Tele Züri, Tele M1 and Tele Bärn.
During the live broadcast from 3 to 7 p.m., the three regional TV stations achieved an average market share of 8.7 percent in the advertising-relevant target group of 15-49 year olds in German-speaking Switzerland. In the greater Zurich area, with a potential audience of 1,148,000, the average market share in the young target group was 26.9 percent. TeleZüri reached its peak at 4:17 p.m. with a market share of 63.7 percent (15-49 years / greater Zurich area WG 43). The live broadcast was watched on Tele Züri for an average of 52.83 minutes (dwell time per viewer / 15-49 years).
Markus Gilli, Editor-in-Chief of the TV station family of AZ Medien: "Breaking through the sound barrier of one million viewers is a new dimension and a very important step for the TV station family of AZ Medien. The drive of the Street Parade has electrified our TV values - not a trace of chill out ..."
Source: Mediapulse TV panel, InfoSys+, all target groups incl. guests, all platforms, overnight +7
