Maz: Certificates for social media professionals
At the end of June 2014, six participants completed the eleven-day course on social media led by Christian Schenkel.
In the compact course "Social Media - Companies in Dialogue", the graduates dealt with the conceptual requirements for the successful use of social media. They expanded their skills in dealing with various platforms as well as in content and community management. They learned from professionals in the field how brand management, media relations, crisis communication, employer branding and campaigns work on social media. They also learned how to critically examine the impact of social media and how to deal with internal company resistance when introducing dialog media. The graduates wrote a practical paper in which they applied what they had learned to their working environment.
Have completed:
Monika Bailer Giuliani, owner and managing director of the PR and communications agency vademecom ag
Stéphanie Giovannini, communications specialist, texpertise
Sandra Müller, economics specialist, Lucerne Central and University Library
Anja Nöstler, Communication Manager, Government of Liechtenstein
Martina Ruoss, Head of Corporate Communications RVK
Barbara Stöckli, Director of Studies, MAZ Lucerne
Monika Bailer, Barbara Stöckli, Martina Ruoss, Christian Schenkel (Head of Studies), Sandra Müller, Anja Nöstler, Stéphanie Giovannini (from left to right)
