Ruf Lanz: Campaign for Real Clean

The campaign is strikingly different from other campaigns in the sector, according to a statement. In supposedly inconspicuous terms, Real Clean discovers the dirt that can accumulate. A total of six subjects will be used this spring. On the one hand as advertisements in business and SME magazines, on the other hand in animated form on selected digital posters and as banners.

Responsible at Real Clean: Toni Romano (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Andreas Hornung, Maren Beck (Text), Isabelle Hauser (Art Direction), Colette Magnin (Consulting).