Swiss TXT develops SmartTV offering for SRG

SRG launched the first Swiss SmartTV offering based on HbbTV technology on 5 March 2013 with a pilot at Radio Télévision Suisse RTS. Viewers can now use services such as the media library directly on their TV.

The most relevant innovation is a media library in which viewers can access a large number of programmes directly. Access is now "OnDemand" on the TV set, according to a statement from Swiss TXT. Users can access the portal's content on their screens via intuitive navigation using a remote control. They start the new RTS offer via the "Red Button" on the remote control. "RTS+" can be used by all viewers who have an HbbTV-enabled device and a TV provider that supports the new technology. To use the video-on-demand offers, it is recommended to connect the TV to the Internet.

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Swiss TXT coordinates the topic for SRG and was commissioned with the overall project management as well as the technical conception and development of the HbbTV basic platform and the RTS pilot offer. The conception and realisation of the latter took place in close cooperation with RTS.

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