Swiss TXT develops SmartTV offering for SRG
SRG launched the first Swiss SmartTV offering based on HbbTV technology on March 5, 2013, with a pilot operation at Radio Télévision Suisse RTS. Viewers can now use services such as the media library directly on the TV.
The most relevant innovation is a media library in which viewers can access a large number of programs directly. Access is now "OnDemand" on the TV set, according to a statement from Swiss TXT. Users can access the portal's content on their screens via intuitive navigation using a remote control. They start the new RTS offer via the "Red Button", the red button on the remote control. "RTS+" can be used by all viewers who own an HbbTV-enabled device and have a TV provider that supports the new technology. To use the video-on-demand services, it is recommended that the TV be connected to the Internet.
Swiss TXT coordinates the topic for SRG and was commissioned with the overall project management as well as the technical conception and development of the HbbTV base platform and the RTS pilot offer. Its conception and realization took place in close cooperation with RTS.
