Just under 88 percent of German-speaking Swiss listen to the radio
In German-speaking Switzerland, slightly fewer young people and adults listen to the radio than in previous years. In the second half of 2012, 87.9 percent of all people over 15 listened to the radio. A year earlier, the figure was 88.8 percent.
On average, the radios ran for just over two hours a day, namely 124.5 minutes, as Publica Data and Mediapulse announced on Monday. In the second half of 2011, the media researchers had still registered 127.7 minutes of radio listening per day. The market share of SRG programs has declined slightly: The survey showed a market share of 65.3 percent in the second half of 2012. In the second half of 2011, the market share was 65.6 percent.
Private stations post slight gains
Swiss private stations achieved a market share of 30.3 percent (previous year: 29.8 percent). Foreign private stations came in at 4.5 percent (previous year: 4.6 percent). By far the most popular station among the German-speaking Swiss continues to be Radio SRF 1, which achieved a market share of 32.4 percent - equivalent to around 1.7 million listeners. SRF 3 came in at 17.7 percent market share, SRF 2 Kultur at 3.7 and SRF 4 News at 0.7 percent. The most listened-to private station in German-speaking Switzerland is Radio 24, with a market share of 2.9 percent, or about 307,800 listeners per day. It is followed by Energy Zürich with 2.3 percent and Radio Argovia with 2.2 percent.
In French-speaking Switzerland, fewer people listen to the radio: 84.0 percent (previous year: 85.6 percent) of the over-15s listen to the radio for an average of 108.7 minutes a day. The market share of SRG stations is 66.1 percent. Swiss private stations have 23.6 percent and foreign stations 10.3 percent.
In Italian-speaking Switzerland, 86.8 percent (previous year: 87.7) of the over-15s are radio listeners. The radios run for an average of 120 minutes a day. In this language area, SRG programs achieved a market share of 82.0 percent, Swiss private stations 11.5 percent and foreign stations 6.5 percent. (SDA)
Teaser image: Keystone
