Bulletin: Axel Springer Switzerland takes over marketing
Effective September 1, 2012, Axel Springer Fachmedien will take over advertising sales of Bulletin. Bulletin is a banking magazine of Credit Suisse.
It will be redesigned and repositioned as of October 2012. With its new orientation, the bulletin aims to promote sophisticated debates on economically and socio-politically relevant topics, as the agency writes in a statement on Wednesday. In this way, the bank wants to contribute to diversity of opinion in Switzerland.
The magazine is published six times a year in German, English, French and Italian with a circulation of 160,000 copies. An iPad version with multimedia added value is also available. The Bulletin has won various corporate publishing awards in recent years, most notably gold twice in the European Best of Corporate Publishing competition.
Published by Corporate Communications of Credit Suisse. Editorial responsibility lies with Ammann, Brunner & Krobath, which is based in Zurich. The Zurich agency Crafft Kommunikation is responsible for conception, design and realization.
