This year, the two organizers of the Swiss TV day Screen-up, Goldbach Media and Publisuisse, have announced a trailer competition in cooperation with Swissfilm Association. The competition is aimed at imaginative young talents and students who are to produce a screen-up trailer in the form of a visual jingle, a kind of logo loop in the form of a video interlude with moving images. Universities of Applied Sciences and corresponding schools or courses of study throughout Switzerland were invited to participate. The submitted trailers will be selected by a jury consisting of representatives of the organizer and the Swissfilm Association, as well as a creative member. The selected shortlist will be published under Screen-up.ch released for voting and also advertised in the trade magazine Persönlich.
The winning trailer will be shown at the screen-up on September 27, 2012 at Zurich's Kaufleuten and at Screen-up.ch broadcast. In addition, the winning team will be presented with a check worth 3'000 Swiss francs at the event itself.