Radio Sunshine and Radio Central under one roof in the future

The merger is expected to lead to savings in infrastructure and organization. According to a joint announcement on Friday, the current majority shareholders of Radio Sunshine, Andreas Kleeb and Ulrich H. Moser, are selling their shares. These will be transferred to Triner Medien Holding and Radio Central managing director and board member Alfons Spirig, who together already control Radio Central. Triner Medien Holding is also the publisher of the Schwyz daily newspaper Bote der Urschweiz.

Former Sunshine owners Kleeb and Moser will remain on the board of directors of the Zug-based radio station. Radio Sunshine Managing Director Marco Meier retains his position. He also remains a member of the Board of Directors and a shareholder.

The two radio stations justify the merger with the media concentration in Central Switzerland. Lucerne-based LZ Medien, which owns the Neue Luzerner Zeitung and its regional editions, as well as Radio Pilatus and Tele 1, dominates the region.
 
Three locations
Radio Sunshine broadcasts from Rotkreuz ZG and reaches 122'000 listeners; Radio Central, which is based in Brunnen SZ and also has a studio in Lucerne, has a net reach of 196'000 listeners. The three studios are to be retained. The two radio programs are to remain distinguishable despite the takeover. Spirig said on request that Radio Central will continue to be aimed at a rather older audience and Radio Sunshine at a rather younger audience.

The takeover and the appearance under a common roof are intended to make the two radios more attractive for the advertising market. There will also be synergies in infrastructure and organization. According to Spirig, the two radio stations each have 27 jobs. In the short and medium term, a few jobs will be cut at both radios, according to the statement. The job cuts are to be made largely through natural attrition, it said. (sda)