Neo Advertising strengthens team
The digital out-of-home provider Neo Advertising is strengthening its Lausanne development team with Luc Besson, who is joining the company as Head of Development for French-speaking Switzerland.
Besson previously worked as Head of Acquisition / Authorized Signatory for the Léman branch of Société Générale d'Affichage (SGA). For six years, he and his team managed SGA's entire advertising portfolio in the cantons of Geneva, Vaud and Valais. He was also responsible for the submissions for numerous tenders for signage services and signage concessions in the public and private sectors, which brought SGA advertising contracts from companies such as TL (Lausanne Transport) and M2 as well as from the city of Yverdon-les-Bains. For one and a half years, he also worked as Sales Manager (advertising market Western Switzerland and Ticino) at Ringier.
Besson, who joined Neo Advertising a few weeks ago, is tasked with acquiring new orders and expanding Neo Advertising's digital signage network in the French-speaking part of Switzerland, according to the press release.
