NZZ: "Gentlemen's Report" appears as a regularly published publishing supplement
In 2012, the magazine "Gentlemen's Report" appeared as a regularly published supplement of the Neue Zürcher Zeitung.
It is aimed at the "adult, style-savvy and urban man" between 35 and 65 who is interested in style and lifestyle but is not an outspoken fashion insider, the NZZ said in a statement. In addition to a diverse editorial offering, "Gentlemen's Report" will also enter into new forms of editorial collaborations with strong partners and brands, it said. This form of co-branded advertorials will bear the label "GR+".
According to the press release, four regular issues and two monothematic specials are planned for 2012. With a circulation of 135,000 copies each, the publication will become the largest Swiss magazine for men. Jeroen van Rooijen and Reto Caprez are responsible for the magazine's content. Daniel Müri serves as art director. Marketing in the advertising market is handled by NZZ Media.
