News Current restructured
As of January 1, 2012, the SDA subsidiary News Aktuell will focus on its core business of dissemination services, journalist contacts and PR services and will be reorganized into two business units.
In the range Distribution the national and international dissemination services are combined. According to the press release, around 1'000 Swiss media outlets and PR agencies optimize their local or global media and public relations work with the original text service (OTS) or use News Aktuell's investor relations services to inform analysts and investors with their ad hoc reports. The distribution division is the responsibility of the previous managing director Kai Gerwig, who has been working for News Aktuell in various positions for more than ten years.
The range PR software and multimedia includes the new PR software Epic Relations, journalist contacts and various planned multimedia offerings. News Aktuell is bringing back Hardy Jäggi from SDA to build up this division. Jäggi was responsible for building up News Aktuell in Switzerland between 2000 and 2008 and has since headed SDA's marketing department.
SDA reorganizes marketing department
As a result of this strategic realignment, News Aktuell's Media Workshops seminar business will be discontinued at the end of the year. The employees working for Media Workshops will be able to contribute elsewhere in the company.
In the wake of Hardy Jäggi's departure, the national news agency SDA is reorganizing its marketing department. It is creating the new functions of Team Leader Sales and Team Leader Backoffice. Sales will be headed by Roger Gysel and report directly to the Editor-in-Chief, and Gabriela Hirsiger will head the back office, which will report to the Chief Financial Officer.
