NZZ launches "Equity

In addition, from March 8, the "Equity" magazine will appear once a month, also on Thursdays, as a supplement to the Neue Zürcher Zeitung, as the media company announced on Tuesday evening. The content of the magazine is directly related to accompanying events and is specifically dedicated to an industry or a specialist topic from the world of entrepreneurs and investors. The first issue highlights the "Watch industry in transition".

All print offerings will also be available digitally, according to the statement. In addition, specific online supplementary services in the area of business and financial information will be developed step by step.

Overall editorial management is the responsibility of Peter A. Fischer, Head of the Business Department of the Neue Zürcher Zeitung. Daniel Imwinkelried is responsible for the "Equity" section and the magazine, Martin Lanz for the "Macro/Countries" section, Beat Gygi for the "Corporates/Micro" team and Michael Rasch for the "Stock Exchanges/Markets" section.
On the publishing side, Björn Zern, formerly Managing Director and Editor-in-Chief of "Swiss Equity Medien," will be responsible for "Conferences and Services" as part of the NZZ business platform. The Cologne-based agency Meiré-Meiré, which as creative directors together with the NZZ Art Direction oversees the "Neue Zürcher Zeitung" brand world, will be responsible for the design.

"With the substantial expansion of investment and SME reporting, which goes hand in hand with an increase in editorial staff, we want to further strengthen NZZ's leading position in the field of high-quality business and financial journalism," says Editor-in-Chief Markus Spillmann. "With the networked offering, we will shed light on additional topics and backgrounds, comment on developments and trends, and highlight their consequences - especially for Switzerland as a business and financial center." This expansion step is associated with the closure of Swiss Equity Medien's print products at the end of 2011.