Publicitas Cinecom expands cooperation with cinema operators
Publicitas Cinecom und die Kinobetreiberinnen Ciné Qua Non in Prilly, Arena Cine Center Sihlcity und Cap'Ciné Fribourg haben ihre Zusammenarbeit neu geregelt.
The contract with Ciné Qua Non covers the marketing of audiovisual advertising. Ciné Qua Non celebrated its 10th anniversary this year and has seen over 2.5 million visitors to date, Publicitas Cinecom said in a statement on Monday. The cinema center is fully digitalized and the majority is equipped with 3D technology. "We are very pleased to be able to serve the cinema operator with 3D advertising, promotions and events beyond marketing and to work with them to make the medium of cinema even more attractive," Moreno Cavaliere, managing director of Publicitas Cinecom, was quoted as saying in the release.
The cooperation with the cinema operators Arena Cine Center Sihlcity and Cap'Ciné Fribourg includes the marketing of audiovisual advertising and the adscreen entertainment network for both partners. In recent years, Arena Cine Center Sihlcity AG has already recorded more than 550'000 visitors and Cap'Cine Fribourg SA more than 250'000, Publicitas Cinecom adds. "We congratulate ourselves for signing new agreements with Publicitas Cinecom and we have full confidence in the team," said Patrick Tavoli, director of Arena Sihlcity and the Cap'Ciné Fribourg.
