Twitter launches political ads

Just in time for the start of the 2012 U.S. election campaign, microblogging service Twitter introduces political ads.

Presidential candidates and political committees can book the full range of ad formats on Twitter, including Promoted Tweets, Promoted Accounts and Promoted Trends. A dedicated political sales team will be on hand to advise campaigners. A purple "Promoted" button will alert users that the information is political advertising. The microblogging service has also acquired the web analytics startup Julpan in order to better identify to companies what Twitter users recommend to each other.


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