Relaunch of the Alpha cadre supplement
Alpha has been published weekly as a supplement to the Tages-Anzeiger and Sonntagszeitung newspapers since 1997. From Saturday, April 2, the management supplement will have a new look and new content.
With more color, a more generous layout and improved reader guidance, the aim is also to appeal to a younger target audience. There are also new sections such as the "Wage Graphic" and the "Business Travel" and "Remarkable" sections, which appear at regular intervals. The lead article on current topics from the world of work will be retained, as will the salmon-colored newsprint.
In addition to the existing ad formats, Alpha is creating further opportunities for advertisers to place job or image ads. The second newspaper bundle now begins with a half-page editorial article, followed by two new advertising spaces. Two spaces or half a page can now also be booked on the last page, which also contains an editorial article.
