"Schweizer Monat": Relaunch for the 90th anniversary
The former "Schweizer Monatshefte" were made fit for the future: they were redesigned, repositioned, titled and given a new look.
The publication now bears the title "Schweizer Monat. The author's magazine for politics, business and culture," according to a statement. The relaunch is accompanied by a complete overhaul of the design. Schweizer Monat" is now visually bolder, clearly structured and makes its mark not only at the newsstand. The form has been adapted to the content. The overall concept and implementation were realized by the advertising agency Aformat in Lucerne.
With the current print campaign and the new website, the company is pursuing a consistent growth strategy in the relevant readership, it adds. The aim is to directly address top leaders, opinion leaders, decision-makers and thought leaders from politics, business and culture.
Responsible at SMH Verlag, Zurich: Urs Arnold (Head of Marketing and Sales).Responsible at Aformat, Lucerne: Pascal Zgraggen (CD), Sabine Ruepp (Graphics), Philipp Baer (Photo). Web design: Gemdesign, Zurich. Programming: iBrows, Wattwil.
