Does mobile TV have a future?

Market research Does mobile TV have a chance? No, say cell phone users. A study conducted by the Kilchberg-based
research institute Publicom concludes: The prospects of success
for cell phone television are "pretty dim" in Switzerland. On behalf
from 20 Minuten, Credit Suisse, NZZ, PostFinance, SBB, Sunrise and
SwissTXT, the Publicom researchers had surveyed 1200 cell phone users.
According to the study, the chances are better than for TV on cell phones for
payment and simple banking services, but the greatest interest is in
for service information from the traffic and leisure sector.
On average, 130 francs per year would be spent on such services
issued.

The German high-tech consulting company Eurospace sees it differently:
100 executives from the IT industry are of the majority opinion,
that mobile TV will become more popular this year, at the latest, because of the World Cup.
but will prevail in the next two years. Only just 10
percent of respondents do not believe there is a future for mobile TV at all.
The result of a Publisuisse study was similar: 40
Experts were asked about how the medium of TV generally
technically further developed and used in the future.

Swiss television, on the other hand, preferred a learning-by-doing strategy
ahead. For example, SF has already made some short daytime show pilots for the
Cell phone produced, for which they are still looking for broadcast partners.

Markus Knöpfli