Ringier reorganizes magazine marketing

Publishers Ringier has established a centralized Magazine Readership Department for German-speaking Switzerland. The head of the department will be Markus Will, who will take over the position in addition to heading the customer contact center. The aim of this measure is to optimize circulation and readership figures by coordinating title-specific and cross-title reader market campaigns. From 2004, customers who occupy several titles or special editions from the media company will now be looked after by key account managers.