Illustrated Swiss Reading Millionaires
Magazines in German-speaking Switzerland gained more than 800,000 new readers last year.
Magazines Swiss-German magazines gained more than 800,000 new readers last year. The development of Swiss-German magazines gives cause for optimism: many titles have remarkably expanded their readership. If you add up the influx of new readers of the thirteen major magazines, the result is an impressive figure of over 800,000 additional readers compared to the previous year.
negative trends. In the previous two years, practically all titles had lost readers - with very few exceptions. In the current edition of the Wemf study, many titles now even have more readers than in the record year 2000, with the top positions in particular showing an increase: Of the ten magazines with the highest readership in German-speaking Switzerland, eight of them have gained a significant audience. But there were also some respectable gains further down the rankings.
Weltwoche with 40 percent more
The growth in readership of Weltwoche, which announced its advance back in November, comes as no surprise. In the meantime, another 17,000 readers have been added. This means that the paper has grown by a record 39.5 percent (+91,000) to 434,000 readers since its conversion from a newspaper to a magazine.
The three magazines with the highest readership in German-speaking Switzerland - Schweizer Illustrierte, Beobachter and K-Tipp - all grew to a comparable extent. Schweizer Illustrierte reached an important milestone: with 1.067 million readers, it is back in the circle of readership millionaires. This symbolic step was achieved thanks to an increase in readership of 76,000 (+7.8 %).
The gains in the top two positions were even stronger. K-Tipp improved by 87,000 readers (+8.6 %) to 1.104 million. The long-standing leader among Swiss-German magazines, Beobachter, increased by a further 77,000 readers (+7.4 %) to 1.122 million readers.
The main winner among the traditional magazines is Schweizer Familie. With an additional 98,000 readers (+17.1 %), it also experienced an upswing like never before. The jump to 672,000 new readers is mainly due to the additional circulation following the integration of the subscription base of the defunct Meyer's.
Inflow for healthcare titles
The German Geo, which has been in fourth place among Swiss-German magazines for years, is also in excellent shape. Since the introduction of the Swiss split two years ago, the magazine has once again attracted significantly more readers. Currently, a further 82,000 readers (+10.1 %) have been added. With a total of 897,000 readers, its gap to the readership millionaires has shrunk once again.
There were notable shifts in readership in the health title category. Gesundheit-Sprechstunde gained 67,000 readers (+12.5 %). With 60,000 new readers, the rapidly growing magazine from Ringier is already close behind the classic Puls-Tipp. The only reason the overtaking maneuver was not successful is that Puls-Tipp also made significant gains - the magazine gained an additional 57,000 readers (+9.9 %).
Another high-flyer was Saison-Küche. With 23.7 percent more readers (+91,000), it achieved the largest percentage increase of all magazines. However, the audience growth for Kochen from the AZ Medien Group, which was first published in spring 2002, proved to be difficult. A few months later, the magazine had taken over the subscriber base of the discontinued Chuchi and also its readership figures. Compared to those figures, Kochen, which was first published in Mach Basic, is now exactly 20 percent (-69,000) lower with 276,000 readers. Ueli Eckstein, Deputy CEO of the AZ Medien Group, remains optimistic: "Cooking will certainly increase its circulation next year," he says.
There is good news for Facts, whose gain in readership is not significant by any means. Nevertheless, the additional 37,000 readers (+7.6 %) indicate an upward trend. Other winners in the long list of up-and-coming Swiss-German magazines: The program guide TV 7 increased by 51000 readers (+13.2 %), making it the TV title with the best result. Glückspost also performed well, recording an additional 40,000 readers (+8.9 %).
Der Spiegel also grew, with a further 32,000 readers (+18.4 %) among its Swiss audience. The trend towards German women's magazines is also continuing: Brigitte increased its readership by 24,000 (+14.8 %). At the same time, Annabelle's growth (+31,000 readers) only just missed the threshold of significance.
The only exception in the otherwise highly stable magazine landscape in French-speaking Switzerland is Bon à Savoir. The magazine published by Hans Räz has increased significantly by 41,000 (+13.5 %) to 344,000 readers. With a respectably high reach of 25.9 percent, the magazine already has almost as strong a penetration as its sister publication K-Tipp (27.6 %).
Daniel Schifferle
negative trends. In the previous two years, practically all titles had lost readers - with very few exceptions. In the current edition of the Wemf study, many titles now even have more readers than in the record year 2000, with the top positions in particular showing an increase: Of the ten magazines with the highest readership in German-speaking Switzerland, eight of them have gained a significant audience. But there were also some respectable gains further down the rankings.
Weltwoche with 40 percent more
The growth in readership of Weltwoche, which announced its advance back in November, comes as no surprise. In the meantime, another 17,000 readers have been added. This means that the paper has grown by a record 39.5 percent (+91,000) to 434,000 readers since its conversion from a newspaper to a magazine.
The three magazines with the highest readership in German-speaking Switzerland - Schweizer Illustrierte, Beobachter and K-Tipp - all grew to a comparable extent. Schweizer Illustrierte reached an important milestone: with 1.067 million readers, it is back in the circle of readership millionaires. This symbolic step was achieved thanks to an increase in readership of 76,000 (+7.8 %).
The gains in the top two positions were even stronger. K-Tipp improved by 87,000 readers (+8.6 %) to 1.104 million. The long-standing leader among Swiss-German magazines, Beobachter, increased by a further 77,000 readers (+7.4 %) to 1.122 million readers.
The main winner among the traditional magazines is Schweizer Familie. With an additional 98,000 readers (+17.1 %), it also experienced an upswing like never before. The jump to 672,000 new readers is mainly due to the additional circulation following the integration of the subscription base of the defunct Meyer's.
Inflow for healthcare titles
The German Geo, which has been in fourth place among Swiss-German magazines for years, is also in excellent shape. Since the introduction of the Swiss split two years ago, the magazine has once again attracted significantly more readers. Currently, a further 82,000 readers (+10.1 %) have been added. With a total of 897,000 readers, its gap to the readership millionaires has shrunk once again.
There were notable shifts in readership in the health title category. Gesundheit-Sprechstunde gained 67,000 readers (+12.5 %). With 60,000 new readers, the rapidly growing magazine from Ringier is already close behind the classic Puls-Tipp. The only reason the overtaking maneuver was not successful is that Puls-Tipp also made significant gains - the magazine gained an additional 57,000 readers (+9.9 %).
Another high-flyer was Saison-Küche. With 23.7 percent more readers (+91,000), it achieved the largest percentage increase of all magazines. However, the audience growth for Kochen from the AZ Medien Group, which was first published in spring 2002, proved to be difficult. A few months later, the magazine had taken over the subscriber base of the discontinued Chuchi and also its readership figures. Compared to those figures, Kochen, which was first published in Mach Basic, is now exactly 20 percent (-69,000) lower with 276,000 readers. Ueli Eckstein, Deputy CEO of the AZ Medien Group, remains optimistic: "Cooking will certainly increase its circulation next year," he says.
There is good news for Facts, whose gain in readership is not significant by any means. Nevertheless, the additional 37,000 readers (+7.6 %) indicate an upward trend. Other winners in the long list of up-and-coming Swiss-German magazines: The program guide TV 7 increased by 51000 readers (+13.2 %), making it the TV title with the best result. Glückspost also performed well, recording an additional 40,000 readers (+8.9 %).
Der Spiegel also grew, with a further 32,000 readers (+18.4 %) among its Swiss audience. The trend towards German women's magazines is also continuing: Brigitte increased its readership by 24,000 (+14.8 %). At the same time, Annabelle's growth (+31,000 readers) only just missed the threshold of significance.
The only exception in the otherwise highly stable magazine landscape in French-speaking Switzerland is Bon à Savoir. The magazine published by Hans Räz has increased significantly by 41,000 (+13.5 %) to 344,000 readers. With a respectably high reach of 25.9 percent, the magazine already has almost as strong a penetration as its sister publication K-Tipp (27.6 %).
Daniel Schifferle
