No one cries a tear for her
Tabloids With its new layout, Blick is breaking with its own traditions. At the same time as the redesign, the Ringier paper wants to better appeal to women and young readers in particular from May 12 onwards - the page 3 girl has gone for good.
Tabloids With its new layout, Blick is breaking with its own traditions. At the same time as the redesign, the Ringier paper wants to better appeal to women and young readers from May 12 onwards - the page 3 girl has been retired for good.For the genre of tabloid newspaper, the current redesign of Blick is a small revolution: Where previously a little chaos in the page layout was definitely part of the program and an atmospheric ingredient, order and calm have been introduced. The new structure in justified type, however, is not the only break with typographic and design conventions of many years: The gaudy look-red is pushed back by a whole palette of soft pastel tones, with which texts and boxes are underlaid. They, too, are committed to the credo of the current redesign - better orientation: Blue refers to opinion, olive green stands for "Facts and Figures" and pink for lifestyle topics. Behind the spring cleaning at Blick is the busy newspaper designer Kurt Schwerzmann, who is currently working on a new look for the travel magazine Via. Schwerzmann has given the redesigned Blick not only soft colors and more white space, but also a strict vertical line - with strikingly thick black dividing lines.
Eight instead of five front topicsThe enlarged Blick logo is also more striking. In the redesign of the front page, special efforts were made to increase the appetizing effect: Instead of five, there are now eight topics on the front to attract the (reading) attention of the audience.
The look has decades behind it, during which its visual appearance has hardly changed. There have been cautious redesigns in between, the last one about four years ago. But they were not sustainable. "For fear of really changing something about the dress, people quickly returned to the conventional," says Blick editor-in-chief Werner De Schepper. As a result, Blick still has a layout "that dates back to the seventies and eighties.
De Schepper, who has been editor-in-chief for a good three months, is also aiming to position his paper more closely to its target group with the new concept. Women, in particular, should feel more at home in what has traditionally been a male-heavy publication. The elimination of the naked girl is only a side issue. Far more attractive are to be regular new thematic focuses around being a woman today. "We will deliberately focus more on the real lives of our readers between 25 and 40. For example, on the financial problems of patchwork families or the social situation of single women.
raising mothers and fathers," announces De Schepper.
He specifies this partial reorientation in terms of content as follows: "Broken lives, professional and private choices, changes in partnership - these are topics that affect a great many people today and therefore belong in a newspaper with the claim to look."
The new newspaper head with renovated Blick logo (below).
Eight instead of five front topicsThe enlarged Blick logo is also more striking. In the redesign of the front page, special efforts were made to increase the appetizing effect: Instead of five, there are now eight topics on the front to attract the (reading) attention of the audience.
The look has decades behind it, during which its visual appearance has hardly changed. There have been cautious redesigns in between, the last one about four years ago. But they were not sustainable. "For fear of really changing something about the dress, people quickly returned to the conventional," says Blick editor-in-chief Werner De Schepper. As a result, Blick still has a layout "that dates back to the seventies and eighties.
De Schepper, who has been editor-in-chief for a good three months, is also aiming to position his paper more closely to its target group with the new concept. Women, in particular, should feel more at home in what has traditionally been a male-heavy publication. The elimination of the naked girl is only a side issue. Far more attractive are to be regular new thematic focuses around being a woman today. "We will deliberately focus more on the real lives of our readers between 25 and 40. For example, on the financial problems of patchwork families or the social situation of single women.
raising mothers and fathers," announces De Schepper.
He specifies this partial reorientation in terms of content as follows: "Broken lives, professional and private choices, changes in partnership - these are topics that affect a great many people today and therefore belong in a newspaper with the claim to look."
The new newspaper head with renovated Blick logo (below).
Everything is new in May: The new Blick wants to appeal to more women and young readers.
Daniel Schifferle
