"Room for the Leftovers".
Borsalino CEO André Michel is convinced that customers and Ringier will benefit from the networking of Cash.ch and Borsalino.ch to create a new business and finance site.
Borsalino Managing Director André Michel is convinced that customers and Ringier will benefit from the networking of Cash.ch and Borsalino.ch to create a new business and finance site.WW What prompted the decision to convert the Cash and Borsalino Internet offering into a new finance and business platform? André Michel This step is related to the new Internet strategy adopted by Ringier last fall. The media company currently has around two dozen Internet sites in Switzerland. With the new strategy, we want to limit ourselves to four sites in the future: First, an entertainment platform based on Blick Online. Second, Betty Bossi Online. Third, a business and finance platform with Cash.ch, Cashtv.ch and Borsalino. And fourth, a service and marketing platform that combines the offerings of all Ringier titles. That's why we at Cash have set ourselves the goal of turning what were previously three sites into a single joint presence.
How will customers benefit?Our customers will find the range of products and services they have been familiar with concentrated in one place. We will also save money by operating just one Internet site instead of three. We will use this money to offer our users more content and strengthen the service.
Nevertheless, there are already many financial sites, none of which are in the black. Is it even possible to make such an offer profitable?
I don't think we would launch a completely new financial site today. But thanks to Borsalino, we have a good chance to put together an already well-functioning financial site with the excellent brand "Cash" into something new and something better.
But even today, five years after its launch, Borsalino is still not in the black.
That is so, but I also don't know of any other financial platform that is in the black. On the other hand, I am firmly convinced that it will be possible to make a profit in the future. In the meantime, not only have all competitors in the financial information space driven down their costs - many have pulled the plug. In this cleansed market, there should basically be enough room for the remaining ones.
You have also tightened the cost-cutting screw at Borsalino?we have cut costs at Borsalino by around a third. However, no further redimensioning is planned. We now also want to implement new ideas.
What will the new site be called? For legal reasons, I'm not allowed to say yet. But it will certainly be a name built around the "Cash" brand. However, the existing names will remain as subbrands. For example, if you type in Borsalino.ch, you will be taken directly to the stock market information within the new business and finance platform.
Interview: Daniel Schifferle
How will customers benefit?Our customers will find the range of products and services they have been familiar with concentrated in one place. We will also save money by operating just one Internet site instead of three. We will use this money to offer our users more content and strengthen the service.
Nevertheless, there are already many financial sites, none of which are in the black. Is it even possible to make such an offer profitable?
I don't think we would launch a completely new financial site today. But thanks to Borsalino, we have a good chance to put together an already well-functioning financial site with the excellent brand "Cash" into something new and something better.
But even today, five years after its launch, Borsalino is still not in the black.
That is so, but I also don't know of any other financial platform that is in the black. On the other hand, I am firmly convinced that it will be possible to make a profit in the future. In the meantime, not only have all competitors in the financial information space driven down their costs - many have pulled the plug. In this cleansed market, there should basically be enough room for the remaining ones.
You have also tightened the cost-cutting screw at Borsalino?we have cut costs at Borsalino by around a third. However, no further redimensioning is planned. We now also want to implement new ideas.
What will the new site be called? For legal reasons, I'm not allowed to say yet. But it will certainly be a name built around the "Cash" brand. However, the existing names will remain as subbrands. For example, if you type in Borsalino.ch, you will be taken directly to the stock market information within the new business and finance platform.
Interview: Daniel Schifferle
