Technical jargon: What does "Word" actually mean?

Who in the world popularized this absurdity? Especially bearded men with steeled gym bodies and slightly too tight shirts seem to love it.

"Word" is uttered by them - and other wordless personas - in all kinds of ways. In posts and comments, at the bar or in meeting rooms, they utter it in a manner reminiscent of the behavior of male gorillas in the zoo. "Word" means "your word in my ears" in German and has immediately replaced the "I am with you", which is too soft for many people. When the little word is written in verse, it almost cries out desperately from the mobile screen for recognition from like-minded people.

Thinking more complex instead of talking simplified

The fact that comment lists on social media are more like a toilet bowl in a club after four in the morning than a factual debate is well known throughout the industry. But it doesn't change the approving roar. In the physical encounters, these rants are usually still accompanied by fist bumps or - even worse - clashing of chests nearly bursting from all that bench pressing. "Word, Man, you said it."

Agreed, "OMG," "BFF," and other acronyms that tend to be assigned to females in the media don't help us better understand and comment on the analog and digital worlds either.

But for all its penchant for efficiency, "Word" is reduced to meaninglessness. What's more, it's a product name that has haunted us on a daily basis for decades and dates back to a time when English commonplace words like Apple and Window could still be used as product names. Today, the world has become much more complex, including product names. Maybe it's because we men try to understand this complexity by simplifying it. But the master of this form over at the White House can't seriously be our role model, please! So instead of shouting around in his comfort network, it would be more appropriate not to reduce complexity but, conversely, to ensure that our thoughts and actions become more complex.