Consumer Panel Services GfK launches Consumer Panel in Switzerland

Consumer Panel Services GfK (CPS GfK) is expanding its portfolio and launching a new consumer panel in Switzerland. This will provide FMCG brands and retailers active in Switzerland or looking to expand there with a comprehensive and in-depth view of the motivations, behaviors and patterns of Swiss consumers.

Image: Veronika Koroleva; Unsplash.

Consumer Panel Services GfK is expanding its portfolio of services. The Consumer Panel is already active in 16 countries and collects data from around 132,000 households and 1,500 retailers. By investing in and significantly expanding the panel in Germany, the company now intends to offer its clients even more options and benefits. These include, for example, a deeper analysis of specific target groups or personas as well as a more detailed view of specific insights, such as information on retailers or brand ratings. In addition, CPS GfK wants to support FCMG brands in Switzerland with its expertise and decades of experience in their decision making and strengthens its DACH offering with this expansion. For the expansion into Switzerland, CPS GfK has entered into a strategic partnership with Bitsaboutme.

Innovative data partnership with Bitsaboutme

Bitsaboutme is an app that allows consumers to optimize their shopping habits and benefit from rewards at the same time. With the app, consumers can scan their receipts when buying groceries and link loyalty programs from retailers in Switzerland. This provides them with automated analytics regarding the health and sustainability of their purchases. In addition, users also receive cashback rewards for sharing their shopping data. To do this, they either upload electronic receipts or photograph their paper receipts from retailers that do not support electronic programs. The information shared by users is continuously aggregated and forwarded to CPS GfK: the products purchased, including item price, as well as the demographics of the shoppers. This enables CPS GfK to monitor the shopping behavior of Swiss consumers over time at various points of sale. Based on this information, the experts offer FMCG brands and retailers already active in Switzerland or looking to expand there a comprehensive and in-depth view of the motivations, behaviors and patterns of Swiss consumers.

Clear goals for the Swiss market

For CPS GfK, the focus in the coming months will be on further scaling the panel size - supported by the partnership with Bitsaboutme. At the same time, the company is working intensively on preparing data processing and extrapolation to ensure the industry-leading quality level of CPS GfK's data on shopping behavior. In addition, a comprehensive product portfolio is being developed in close cooperation with FMCG brands and retailers to meet the specific requirements of the market.

By 2025, the panel in Switzerland is expected to expand to 5,000 monthly active panel members.


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