GfK: Technical consumer goods for Black Week break records
In the area of smartphones, laptops and the like, Black Week was more successful than ever, an analysis of GfK's sales data shows.
GfK highlights the most important results of Black Week in the area of technical consumer goods. With a sales volume of CHF 114.2 million and an increase of +11.5 percent, Black Week 2022 was within the forecast range. Thus, even the record mark of two years ago (CHF 110.2 million) was exceeded.
The individual product groups developed as follows in terms of value compared with the previous year:
- The highest sales (CHF 38.2 million) this year were generated by far by the high demand for smartphones. Compared to the previous year, this was an increase of almost CHF 12.0 million. It should be noted that the availability of smartphones was very limited a year ago due to bottlenecks in components and interrupted supply chains.
- Mobile computers again recorded the second highest demand. At CHF 28.4 million, sales were CHF 2.1 million higher than in the previous year.
- TVs, which have always been the main sales driver during Black Week, were in third place. The volume declined from CHF 29.8 million in the previous year to CHF 26.7 million. Sales were brought forward by the promotions in the weeks before the World Cup.
- The gaming theme cooled down somewhat and had a negative impact on sales of desk computers. In terms of value, the volume declined from CHF 9.2 million to CHF 8.0 million.
- Tablets, on the other hand, were high on the list this year, with sales increasing from CHF 7.4 million to CHF 8.5 million compared to the previous year.
- The post-pandemic pent-up demand for photo cameras also showed a positive trend during Black Week. Sales of CHF 4.4 million were around 1.0 million up on the previous year.