Link renews logo and expands offer
The Swiss market and social research institute Link has a new logo. The change is also intended to signal an expanded range of services.
As part of YouGov, LINK recently began offering its customers access to leading global data products and internationally representative survey pools. In addition to direct access to the products "YouGov Profiles", "BrandIndex" and "Global Profiles", it also provides direct access to the YouGov Panel with more than 20 million panel members worldwide.
In this way, Link aims to provide even more targeted advice to its clientele. In addition to these new options, Link will continue to offer a wide range of services - for example, the Link Panel will continue to be run independently of the YouGov Panel as Switzerland's only actively recruited online panel and will continue to provide the country's largest and highest-quality survey pool.
Despite the ongoing digitalization, there are also questions that can only be answered reliably through verbal communication between people, according to Link. For this reason, other survey options such as telephone interviews, qualitative interviews, group discussions or face-to-face surveys will of course continue to be conducted.
The adapted Link logo used from now on as part of the brand identity is intended to express this positioning and the expanded offering in an appropriate manner. Benedikt Lüthi, CEO Link and General Manager YouGov DACH, explains: "Our new appearance not only underlines our affiliation with YouGov as well as the well-known Link quality, but also the reality that the YouGov and Link teams are already working together for our customers."
