The communicative and promotional visibility of donation organizations in the Swiss market is the focus of the study. The INKA of the Swiss NPO market examines all controllable areas of communication. For this purpose, the advertising presence (Paid Media), the search engine presence (Paid and Owned Media) as well as the media presence (Earned Media) are examined in quantitative and qualitative terms and contextualized with the help of market data.
NPO communication is examined
Particular attention is also paid to the content of the communication. Which topics are discussed in connection with the organizations? What visual means are being used? Are there visibility triggers and where do dangers lurk for the reputation of the organizations?
The results of the study will be available to the participating fundraising organizations on an ongoing basis in an online dashboard as early as September. An overall assessment and evaluation will take place in April 2023 after one year of media monitoring.