Bold delivers refreshment in a double pack for Lateltin

Some things, such as tried and tested recipes, do not need to be changed. When it comes to branding, however, a refresh can work wonders, as Bold shows for the Lateltin company.

For Lateltin's two beverage brands, Jsotta and Ginuin, the Bern-based agency has implemented a new image including communication measures.

Jsotta is made exclusively from Swiss wines and hand-picked Swiss herbs. The recipe for success for the Vermouth and its various product alternatives is "innovative strength, quality and a feel for trends". In keeping with this, a fresh, modern branding was developed to present the brand accordingly.

Ginuine stands for genuine, honest gin from Switzerland and was launched a few years ago by Lateltin. The range is complemented by the non-alcoholic version G'nuine Zero. In keeping with this contemporary drink, Bold has also created a brand identity that aptly showcases the unadulterated character of G'nuine Zero.

In the campaigns for Jsotta and G'nuine Zero, Bold relies on a diverse communication strategy to anchor the brands in the minds of consumers with fresh looks. The looks are intended to reflect both Lateltin's tradition and innovative strength. The key visuals and commercials for both drinks can be seen on a wide range of posters, DOOH, print and online media from May.

Responsible at Lateltin: Michaela Berger (Brand Manager). Responsible agency & production: Bold, Studio Canapé (Oliver Schmocker). Foodstylist: Nom-nom food studio.

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